2024, Toulouse
MOSTRA
MODULAR SHOWCASE FOR WATCH STORE
customer: MOSTRA
for Brio agency
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MOSTRA is a boutique located in the heart of Aix-en-Provence, specializing in the sale of rare and historic watches. Despite its central location, the store's window display lacked dynamism. To remedy this, a modular kit was designed to easily renew the façade's appearance and create a surprise effect throughout the year.
This kit is adaptable to the seasons, with four distinct themes and a palette of associated colors. It comprises four families of elements: white wooden cubes, colored shapes on rods, vertical aluminum elements, and organic PVC shapes, to be positioned as required. Designed like a construction set, each element can be stacked, turned upside down, dismantled and rearranged to offer a new configuration for each season.
For spring, the chosen theme is scuba diving, with a cinematic wink through the use of visuals inspired by the film The Big Blue on the sets.
